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William Hill US Get Sports Betting Deal in New Hampshire

November 29, 2019

Some people in the US sports betting industry might feel the New Hampshire state legislature took a bit of a pass regarding the legalization of sports betting for state residents. While sports betting has effectively been legalized, the final decision on offering sports betting access has been remanded to the city/county levels.

To get things moving in the right direction, the New Hampshire Executive Council has approved a deal that permits DraftKings to offer sports betting options in the state in conjunction with the New Hampshire Lottery. Under the terms of deal, the New Hampshire Lottery is scheduled to receive 50% of the gaming revenue earned from all sports betting activities statewide. That will also include any revenue earned through mobile gaming activities, which are scheduled to begin sometime in January of 2020.

Among the cities/counties that have approved sports betting through sports betting retail sites in their respective areas will be Berlin, Claremont, Franklin, Laconia, Manchester and Somersworth. Before things fully launch in those communities, it is expected that a number of other communities in New Hampshire will be looking at allowing the same sports betting access.

According to Matt Kalish, Chief Revenue Officer and Co-founder at DraftKings, in a press release: “We look forward to collaborating further with the New Hampshire Lottery to bring the DraftKings experience to sports fans in the Granite State. Our best-in-class mobile sportsbook and several retail locations throughout the state are sure to be a hit with all types of customers, as legalized sports betting continues to expand across the country.”

The Battle in On

With DraftKings settling in nicely in New Hampshire, it signals that the battle to become America's number one sports betting operator has come down to three primary providers: DraftKings, William Hill US and FanDuel.

While both DraftKings and FanDuel have a strong presence in the US fantasy sports market as the nation's two leading platforms, sports betting is still a relatively new endeavor. With that said, both companies have successfully launched sports betting platforms that are getting play throughout the states that currently allow web-based and mobile sports betting activities.

As for William Hill US, the company comes to the battle with a rich history behind it. In fact, the William Hill gambling conglomerate stands as the granddaddy of all gambling organizations, having been in operation in Europe for more than 80 years. The company's US subsidiary would seem to be well-equipped for the battle that's taking place.


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