BetMGM and St. Louis Blues announce Official Sports Betting partnership

BetMGM has team up with St. Louis Blues, becoming the Official sports betting and iGaming partner of the National Hockey League club. The multi-year agreement strengthens the operator’s presence in Missouri and delivers exclusive fan engagement opportunities for Blues fans.

“BetMGM has forged iconic partnerships that celebrate Missouri’s rich sports tradition, and welcoming the St. Louis Blues is an exciting milestone,” said Matt Prevost, BetMGM Chief Revenue Officer. “With St. Louis native Jon Hamm as the face of our brand and a legendary franchise like the Blues as our partner, we’re creating unforgettable experiences for fans across the Show-Me State.”

Key elements of the agreement include prominent BetMGM signage and branding throughout Enterprise Center during Blues home games, as well as co-branded social media content and premium hospitality experiences. Steve Chapman, Blues Chief Revenue and Marketing Officer, said, “With their focus on promoting responsible gambling, we couldn’t imagine a partner that would better align with our interests than BetMGM. Through this new partnership, BetMGM holds a prominent place in our building and in everything we do to deliver a legendary experience for Blues fans wherever they engage with our brand.”