Unibet enters Indiana's sports betting market
August 25, 2020
Following the successful launches of its online casino and sportsbook offers in New Jersey and Pennsylvania, Kindred Group continued its US expansion by entering the State of Indiana with its sports betting brand Unibet through a multi-state agreement with Caesars Entertainment.
“After two very successful launches of the Unibet brand in the US, we are now excited to move forward with our agreement with Caesars Entertainment. We look forward to introducing customers in Indiana to Unibet's first-class online sportsbook to enjoy the great experience in a safe and secure environment. To be able to launch our product just in time for the NHL and NBA season restart is very exciting. Indiana also represents Kindred's first step into the Midwest, and we are expecting other states in the region to follow shortly. This announcement follows our Group strategy, establishing a presence in what will most likely become the world's largest gambling market. We merge a local focus with global expertise wherever we operate”, said Manuel Stan, SVP Kindred US. "We look forward to Unibet's success in Indiana and the incremental revenue stream it will provide our sportsbook business”, added Christian Stuart, Head of Caesars Sports and Online Gaming. “Unibet’s launch comes at an exciting time for fans with the return of professional sports.”
Kindred Group is using Pala Interactive's online gaming platform in Indiana and will continue to use Kambi's sports betting platform.