Caesars Entertainment scores partnership with Chicago White Sox

This article is dated May 6, 2022, content related to promotions is no longer valid. Any promotion described below has expired.

Caesars Entertainment has signed a partnership with the Chicago White Sox. Under the terms of the agreement, Caesars Entertainment has been named Exclusive Casino Partner of the team and Caesars Sportsbook an Official Sports Betting Partner of the White Sox.

As part of the deal, Caesars Entertainment and Caesars Sportsbook, an authorized gaming operator of Major League Baseball, also receive access to official Chicago White Sox logos and marks, rotational LED signage, digital and social media assets, as well as a variety of exclusive White Sox experiences available through the industry-leading loyalty program. In addition, the partnership includes prominent, TV-visible fixed signage with a right field board featuring its premier gaming destinations and channel lettering affixed to the top of the left field video board, one of the first of its kind in the ballpark's branding displays.

"It's a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox," said Tom Reeg, CEO of Caesars Entertainment. "Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration."

The White Sox will integrate Caesars Entertainment and Caesars Sportsbook into the team's marketing efforts, team merchandise, and experiences going forward, while also bringing exciting offers and promotions directly to fans through the Caesars Sportsbook app. "By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience," said Brooks Boyer, White Sox chief revenue and marketing officer. "With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs."