Caesars Entertainment and Fiesta Bowl signs multi-year agreement

Caesars Entertainment and Fiesta Bowl have signed a multi-year exclusive sports betting and fantasy gaming partnership in newly-legalized Arizona sports betting market. The multi-faceted agreement focuses on fan engagement, the organization's year-round events and expanding sports gaming and education in Arizona.

This deal will expand Caesars's footprint across the state by bringing its state-of-the-art platform to college football fans while enhancing the education of responsible gaming and bringing fans closer to the excitement that college football delivers. As part of the agreement, Caesars will host new fan lounges within the stadiums for the PlayStation Fiesta Bowl and Guaranteed Rate Bowl, become title partner of the PlayStation Fiesta Bowl pregame parties and join in the annual Arizona Bank & Trust Fiesta Bowl Kickoff Luncheon as presenting partner. "We're thrilled to work with the Fiesta Bowl Organization on this landmark partnership to bring college football fans closer to the game and build awareness around the importance of responsible gaming practices," said Dan Shapiro, Chief Development Officer of Caesars Digital. "These fans are unrivaled in their passion, and we look forward to offering Caesars Sportsbook to them this fall. Our offering provides a leading user experience where every wager gives players more through our award-winning Caesars Rewards." 

Sports betting will officially go live in Arizona on September 9, and subject to required regulatory approvals, fans can make a bet at Chase Field or can download the Caesars Sportsbook app to make a bet from anywhere in the state.