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MaximBet has launched its sportsbook in Indiana, the first for the lifestyle online sports betting and casino brand featuring its news sports betting service and user experience technology developed in partnership with Kambi Group and White Hat Gaming. The operator is set for rapid expansion in several additional markets including Iowa, New Jersey, Pennsylvania and Ohio, as well as Ontario.
"We're unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment," said Daniel Graetzer, Founder and CEO, MaximBet. "We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn't be more excited about our future." Through this partnership, MaximBet will leverage Kambi's best-in-class betting solutions as well as its expertise in compliance, risk management and sports integrity. The enhanced sportsbook will feature an array of market-leading offerings like microbetting, tens of thousands of markets, Bet Builder, plus Kambi's popular parlay product, Teaser+.
"We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players," said Kristian Nylén, Kambi Chief Executive Officer and Co-Founder. "Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the midwestern state."
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