Betr launches real money betting in Massachusetts

Betr, world's first microbetting focused app, initially featuring a user experience focused on enabling users to predict the play-by-play outcomes of every sporting event has launched its real money gaming product in Massachusetts, which makes it the second state where its offer is available.

As part of the Massachusetts launch, Betr is also soft launching its Scripts product, which combines the instant gratification of a microbet with the long odds of a parlay. This product is a first-of-its-kind experience and effectively introduces instant gratification to parlays, which may make Scripts one of the primary ways fans bet on sports over time. Betr's app also features a reimagined user interface layer, depicting the betting markets as more intuitive multiple-choice questions, while odds are displayed in easy-to-understand payout multiples to simplify users' sports betting experience. "We are thrilled to launch Betr Betting in Massachusetts, home of some of the world's greatest sports franchises and fans," said Founder and CEO Joey Levy. "We will be just the 7th operator to enter the state, only trailing FanDuel, DraftKings, BetMGM, Caesars, WynnBet, and Barstool to market. Not bad for a company that launched less than a year ago with vastly fewer resources than pretty much all industry incumbents. We would like to thank the Massachusetts Gaming Commission for their partnership and we are excited to introduce Betr to the Commonwealth's top-notch sports ecosystem."

The Massachusetts launch comes on the heels of Betr's successful opening in Ohio in January, when the world's first microbetting app set U.S. online sports betting records for the fastest launch from company founding to a fully licensed and regulated real money betting product. Betr has demonstrated strong audience to product conversion in Ohio, as the company estimates to have already organically converted over 20% of its media audience in Ohio to its real money gaming product. This week, the company also announced the acquisition of the Chameleon betting platform from FansUnite, which allows Betr to vertically integrate PAM, sports betting engine, online casino technology, and other future potential Betr Gaming verticals into its direct-to consumer platform. It also accelerates Betr's broader sports betting market coverage and iGaming capabilities, including the ability to launch a fully integrated sportsbook, while saving on long-term product costs. This will enable Betr to launch V1 of the Betr product experience sometime next year.