Bally's Corporation scores multi-year partnership with MiLB

This article is dated April 6, 2023, content related to promotions is no longer valid. Any promotion described below has expired.

Bally's Corporation has entered a multi-year partnership with Minor League Baseball (MiLB) that makes it the first-ever national media rightsholder and exclusive fantasy & gaming partner of MiLB. This multimedia partnership provides Bally's Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels. Under the terms of the agreement Bally's receives the right to use MiLB's official marks in marketing as well as in-park signage, broadcast, and digital exposure.

The partnership extends to Bally Live, Bally's new proprietary platform. This will allow MiLB fans attending games in person and those choosing to join from outside simultaneously to watch the game and use the app's chat and watch party features. These immersive tools are geared to drive greater interest in the game, both in and out of the ballpark. Bally's media rights extend further across select partner-owned linear and over-the-air channels. The channels, which include local and regional broadcast stations across the country, give Bally's Corporation customers limitless coverage of the future stars of Major League Baseball (MLB), covering more than 7,000 blackout-free live games in total. Additionally, fans engaging in Bally Live activities will be eligible to earn rewards through Bally Bucks, which are redeemable for experiential rewards and merchandise through the Bally Live app.

"This exciting partnership presents a remarkable opportunity for Bally's, MiLB, and the league's teams to come together and collaborate on delivering an exceptional experience for MiLB's more than 30 million fans across 120 teams and ballparks. With a rich legacy of innovation, Bally's is dedicated to leveraging its expertise to elevate engagement and create truly immersive experiences that are sure to captivate and delight MiLB fans”, said Soo Kim, Chairman of Bally's Corporation Board of Directors.

"We couldn't be more pleased to have Bally's Corporation as an Official Partner of MiLB," commented Kenny Gersh, Executive Vice President, Media and Business Development for Major League Baseball. "Since assuming operations of Minor League Baseball in 2021, we've focused on growing the reach and awareness of our impressive young prospects and iconic MiLB teams. Bally's Corporation will be a critical partner for us in achieving that goal, providing extensive distribution of live MiLB broadcasts and enhancing the fan experience with fun and predictive free-to-play, fantasy, and real-money games that uphold the integrity of the sport."