Rush Street Interactive lands partnership with Mike Francesa

This article is dated March 23, 2022, content related to promotions is no longer valid. Any promotion described below has expired.

A couple of days after announcing an exclusive brand and content deal with Joakim Noah for BetRivers.com and PlaySugarHouse.com, Chicago-based gaming and betting company Rush Street Interactive has signed the same kind of deal with New York sports broadcasting legend Mike Franceca.

As part of the deal, Mike Francesa will provide exclusive network and social media content for BetRivers.com and PlaySugarHouse.com. Based out of his hometown in New York, the Radio Hall of Famer will be hosting a twice-weekly podcast series, as well as hosting a series of digital videos that will appear on BetRivers and PlaySugarHouse's various platforms. Mike Francesa will also be appearing at select sporting events throughout the year, where he will create special "on the scene" videos for sports betting fans. "I'm eager to begin a partnership with RSI," said Mike Francesa, the only sportscaster to ever win the coveted Marconi Award as 'Major Market Personality of the Year' more than once, is widely recognized as the No.1 sports talk show host in radio history. He also had a successful network television career, spending over a decade at CBS Sports as a studio analyst. "Joining the BetRivers team will allow me to share my passion for sports in a variety of new ways while at the same time providing valuable sports betting advice to fans in New York and in BetRivers and PlaySugarHouse markets throughout the country."

"We are thrilled to have MIke Francesa, the radio 'King of New York', join our BetRivers family of Brand Ambassadors," added Richard Schwartz, CEO of RSI, which operates BetRivers.com and PlaySugarHouse.com.  "He is an icon in sports radio.  We know our players will love his passionate personality and knowledge of sports which will make their betting experience on our platforms that much greater."