Rush Street Interactive lands exclusive brand and content deal with Joakim Noah

This article is dated March 22, 2022, content related to promotions is no longer valid. Any promotion described below has expired.

Chicago based gaming and betting company Rush Street Interactive (RSI) has signed an exclusive brand and content deal with former Chicago Bull basketball star Joakim Noah through its brands BetRivers.com and PlaySugarHouse.com.

The two-time NBA All-Star, who played nine seasons with the Chicago Bulls, will be providing exclusive content for BetRivers, including weekly videos that will range in scope from basketball reactions to commentary on his life and charitable efforts. The son of famous tennis player Yannick Noah and former Miss Sweden and renowned sculptor Cecilia Rodhe, will be highly visible throughout various media outlets and at multiple BetRivers' locations, granting interviews and creating "on the scene" videos for fans.  He will also be featured in a BetRivers marketing campaign that will feature television, radio, and billboard ads.

"We are thrilled to have a former Chicago Bull join our BetRivers family," said Richard Schwartz, CEO of RSI. "Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players."

The Noah’s Arc Foundation, which he created with his mother in 2010, uses sports and art to provide kids with the opportunity to create positive change within themselves and their community. "Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah's Arc Foundation and the positive impact we can have on the city's youth," said Joakin Noah.  "I look forward to joining the team to enhance the betting experience while sharing my passion for basketball."