Kindred goes live in Arizona

Kindred Group continues its U.S. expansion by entering its sixth state, Arizona, through a multi-state partnership with the Quechan Tribe of the Fort Yuma Indian Reservation, which saw the launch of Unibet’s mobile sportsbook, that will be followed shortly by the retail sportsbook. This launch marks the first step of Unibet step toward the West Coast.

Unibet’s launch in the state aligns with the start of the football season. With the abundance of sporting events throughout the year, customers can expect promotions from Unibet on a regular basis. “We are extremely pleased to be awarded one of the ten tribal licenses available in the state of Arizona,” says Manuel Stan, SVP Kindred U.S. “This means Unibet is able to be in the first wave of operators launching in the first day when the market opens, which aligns perfectly with the start of the football season”. Before adding: “Arizona’s passion for sports is unmatched, and through our great partnership with the Quechan Tribe, we’re excited to first provide a mobile sportsbook experience for sports fans of all levels with retail to follow. The partnership is one we look forward to building on long term, with the opportunity to expand into California when the market regulates”.

“The Quechan Tribe is looking forward to having a great partnership with Kindred Group. With mobile and retail sportsbook in Arizona, we look forward to bringing additional economic development opportunities and benefits to the Tribe. The additional revenues will serve our members for vital programs for our community” says Jordan D. Joaquin, Quechan President.

The agreement spans over a ten-year period with an option of extending in the future. It includes sports betting first online and retail to follow, as well as iGaming pending legislation passage. Kindred will continue to invest in growing its US operations where market conditions support a sustainable business model.