Kindred Group will launch the Unibet brand over into Pennsylvania
January 29, 2019
What we saw recently is that Kindred Group will launch the Unibet brand over into Pennsylvania. How do they plan to do this? They will partner with a licensed operator called Mohegan Sun Pocono. This strategic partnership comes with a five-year plan, and they will cover some of the sports betting and gambling in the market for Pennsylvania.
What They Hope to Achieve?
The company hopes that they will achieve a complete offering and one of the most comprehensive digital experiences in the online community. We could say that the two will have a symbiotic relationship where they can offer customers some of the best-in-class experiences while attracting new customers that will be beneficial to both businesses. Kindred Group went on record to say that they were proud to offer this experience to one of the biggest states in the United States. Through this new system, you will get this experience as a great sports betting and online casino experience.
Growing Wherever Possible
Kindred Group also said that they will do their best to continue expanding their operations into areas where the market conditions will prove favorable to their business. Being aligned with one of the best online casinos and sportsbooks in the regulated market, Kindred can now offer a world-class experience to customers, even those who choose to gamble online instead of at a brick-and-mortar establishment.
The Unibet Brand
Launching the Unibet brand in Pennsylvania could prove highly lucrative for the company. Under the agreement, Kindred Group can do both online sports betting and land-based sports betting. At the end of five years, they will have the option to continue for another two terms of five years. Based out of the plains region of Pennsylvania, the tribe's casino has become known as Mohegan Sun Pocono.
What makes this partnership a worthy deal comes from how the two share the same values, and they both remain dedicated to ensuring customer satisfaction. The competition out there is fierce, and they need to stay at the top of their game. Through a business partnership, they can stay at the top of the ranks. Other operators have thought the same and offered sportsbooks to the region as well, which means that they will have to stay wildly competitive. The ultimate goal behind partnerships like this comes from offering customers a truly immersive and great experience that improves the standards of the industry.