Kindred Group to offer mobile sports betting in Virginia

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After successful launches in Indiana, New Jersey and Pennsylvania, Kindred Group, which has signed agreements for eight additional states, has been awarded a direct market access mobile sports betting permit in Virginia for its Unibet Interactive brand, where its online sportsbook will soon be available to the state’s residents.

This addition marks the entry in the next phase for Kindred Group on a fast-growing North American gambling market as Virginia is one of the largest states in the country, and mobile sport betting is expected to reach over $370m in annual revenues at maturity. “We are excited to add Virginia to the growing list of states that Unibet and Kindred Group call home as we continue our expansion in the US market. Our aim is to go live shortly and we expect that the success we have seen in New Jersey, Pennsylvania and Indiana will of course follow in Virginia”, said Manuel Stan SVP US, Kindred Group. “We are very grateful to the Virginia Lottery for awarding us one of the seven stand-alone mobile sports betting permits in a very competitive process. We look forward to opening an office in Virginia, which will function as our third hub together with our offices in New York and New Jersey. We are thrilled to continue our journey in what we believe will become the largest gambling market in the world”, he added. Kindred Group will continue to invest in growing its US operations where market conditions support a sustainable business model.