Kindred Group to launch in California and Arizona

After successful launches in Indiana, New Jersey and Pennsylvania and with signed agreements for seven additional states, Kindred Group has signed a 10-year partnership with the Quechan Tribe of the Fort Yuma Indian Reservation, which grants its flagship brand Unibet access to two new States: California and Arizona.

The agreement, which comes with an option of extending, includes sports betting, both online as well retail, and iGaming. The launch schedule for both States is conditioned by local legislation, with Arizona likely to regulate first. With a draft bill on the table and support from the governor, Kindred is hopeful that the legislature will approve the initiative in 2021. “Going west is truly exciting and the partnership with Quechan Tribe of the Fort Yuma Indian Reservation will grant Kindred access to two key states in the US market”, said in a statement Manuel Stan, SVP US, Kindred Group. “California is likely to become one of the largest markets in the world, with yearly revenues expected to pass $2bn while Arizona, is expected to reach $200m yearly sports betting revenues at maturity. Securing early access to these two key states puts us in a great position to prepare a successful launch together with a great partner with a strong local presence”, he added.  Kindred Group will continue to invest in growing its US operations in the future where market conditions support a sustainable business model.

“The Quechan Indian Tribe of Arizona and California is excited to be partnered with the Kindred Group, a world leading online sports book and gambling company, which will bring an exciting new form of gambling to the public and revenue for our tribal members”, stated Jordan Joaquin, President of the The Quechan Indian Tribe of Arizona and California.