ESPN Adding Gambling Content for Online Sports Bettors
August 31, 2020
It has become very clear that Americans are fully embracing the opportunity to legally wager on sports. Currently, 22 states have passed sports betting legislation with many of those states already accepting bets through retail sportsbooks or online. There are also as many as 10 other states already considering legislation.
The expansion of retail and online sports gambling in the U.S. has created the need for more sports betting content. It should not surprise anyone that ESPN is taking steps to meet those needs.
Late last year, ESPN introduced its “Daily Wager” show across many of ESPN’s affiliated channels. The show is designed to provide sports bettors with game analysis, statistical information, and free handicapping and betting tips. The show has been highly successful among sports fans and bettors alike. Taking its cue from the show’s success, ESPN has announced it will open a brand new Las Vegas studio that will play host to the Daily Wager show as well as several other sports betting shows the sports conglomerate has on the docket.
In a press release, Mike Morrison, VP of business development for ESPN, had this to say about its new sports betting content partnership with Caesars:
“In our ongoing mission to serve sports fans, we are committing to a bigger presence both in Las Vegas and with our content across platforms to authentically serve a fast-growing, highly engaged audience. We are incredibly fortunate to work alongside a great partner like Caesars Entertainment to achieve this and look forward to collaborating on more opportunities in the future.”
The new ESPN studio will feature three separate broadcast studios (6,000 sq ft), all equipped with modern broadcasting technology. The new studios will play host to the Daily Wager show with the following shows scheduled to come aboard in the very near future:
- Behind the Bets with Doug Kezirian
- The Bearpodcast with Stanford Steve
- Bettor Days, featuring Mike Greenberg
- “Bad Beats” with Scott Van Pelt
In addition to hosting a growing array of sports betting content shows, the new studios will also be used to broadcast content involving the Las Vegas Golden Knights NHL hockey team, as well as content from the new Las Vegas Raiders fo team and the NBA Summer League.
With the NFL regular season coming in September, football fans and sports bettors will now have a new channel to add on as a favorite to their TV remotes.