Caesars Entertainment launches Sportsbook & Casino Truck Tour
September 16, 2022
Caesars Entertainment has launched the Caesars Sportsbook & Casino Truck Tour, an expansive fan engagement campaign featuring a fully branded 18-wheeler traveling across the United States, which will make its debut on Sept. 19 in Orchard Park, New York. The truck will stop at the biggest sporting events and select Caesars destinations to provide unique fan experiences.
The Caesars Sportsbook & Casino Truck features an innovative design with more than 1,000 square feet of activation space allowing Caesars to personalize the moments and experiences delivered at each stop. Two mainstays on the truck are a state-of-the-art production studio for filming creative content and a fully equipped podcast studio for content creation with Caesars Sportsbook partners – Omaha Productions, ESPN, and CBS Sports. Ambassadors from the Caesars Empire will appear along the tour including Trey Wingo, and Kenny Mayne, along with featured guests from Omaha Productions and other celebrities. Fans can expect to engage with well-known former star athletes, participate in tailgate-style activities, watch major sporting events being shown at the truck, and enjoy access to local food and beverage opportunities unique to each host market.
"Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us," said Eric Hession, President of Caesars Digital. "The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can't wait to engage fans on the road, and we'd like to thank our great partners for making this possible."
"The team at Omaha could not be more excited to hit the road with our friends at Caesars this football season," said Omaha Productions Founder Peyton Manning. "Alongside Caesars, we've designed an unforgettable live experience that is sure to delight sports fans across the country."
Following its launch in Buffalo, the Caesars Sportsbook & Casino Truck will hit the road to additional states with legalized sports, making stops at multiple Caesars resorts and marquee sporting events through 2022 and 2023. The initial tour will culminate with a stop at Super Bowl LVII in Glendale, Arizona.