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BetMGM has make its first move in Arizona by signing partnerships with Gila River Hotels & Casinos and the Arizona Cardinals for retail and online sports betting. The sports betting and digital gaming entertainment company plans to bring its industry platform online once legalized sports betting launches in Arizona and to open retail sportsbooks at the Arizona Gila River properties and at State Farm Stadium, home of the Cardinals, with a targeted opening in time for the 2022 NFL season.
Gila River Hotels & Casinos operates three Arizona locations, all owned by the Gila River Indian Community: Wild Horse Pass, Lone Butte, and Vee Quiva. All three will feature custom built BetMGM Sportsbooks, set to open near football season, reflective of its sports-centric brand. "Arizona sports fans are extremely passionate and we're confident they'll enjoy the BetMGM experience. Gila River Hotels & Casinos and the Arizona Cardinals represent the state's premier casino destinations and sports franchise, making them the ideal partners for us”, said BetMGM CEO Adam Greenblatt. "Gila River Hotels & Casinos and the Arizona Cardinals have an everlasting partnership, offering guests exclusive experiences and remarkable rewards. As we explored our partner in sports betting, the unity with BetMGM, The King of Sportsbooks, ensures we deliver beyond all expectations. There is no doubt in my mind these three industry leading brands unifying will deliver the ultimate experience in Arizona sports betting, solidifying Gila River Hotels & Casinos as Arizona's Sports HQ”, added Gila River Hotels & Casino CEO, Kenneth Manuel.
Arizona Cardinals owner Michael Bidwill said: "This is a tremendous opportunity to build upon our long-standing relationship with Gila River and launch a new one with BetMGM. They are best-in-class partners whose excellence and expertise in this emerging space will provide a new and innovative way to engage and interact with our fans."
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