Bally's scores partnership with New York Yankees
August 15, 2022
Bally's Corporation has signed a marketing partnership designating Bally Bet as an official sports betting partner of the New York Yankees, which marks Bally's first sports team partnership in New York after becoming the ninth online sports betting operator in the state in July.
Under the terms of the agreement, Bally's receives use of New York Yankees trademarks and marketing designations as an official sports betting partner (Bally Bet), an official daily fantasy sports partner (Monkey Knife Fight), an official iGaming partner (Bally Casino), and an official free-to-play gaming partner (Bally Play). Bally's Casino Atlantic City also becomes a proud partner of the New York Yankees.
Marketing benefits for Bally's inside Yankee Stadium include LED advertising in the following locations: the outfield wall that lines the playing field, field-facing walls on the Main Level bars in left and right field, the Terrace Level ribbon board, and LED boards throughout the Great Hall. Additionally, Bally's receives an in-game feature on the Stadium's high-definition centerfield video board and other brand-enhancing activations.
"This is a great partnership that will give Bally Bet and our other Bally's Interactive brands terrific visibility in New York," said Adi Dhandhania, Chief Operating Officer of Bally's Interactive North America, the digital and sports betting division of Bally's Corporation. "The Yankees' history as a franchise and their popularity as a global brand speaks for itself." The deal adds to Bally's growing sports and media footprint. Now in six states, Bally Bet Sportsbook is an Authorized Gaming Operator of Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Women's National Basketball Association (WNBA). In addition to the New York Yankees, Bally's has official sports team partnerships with the NHL's Nashville Predators, the WNBA's Phoenix Mercury, and the NFL's Cleveland Browns.