Bally's Interactive launches beta version of its mobile sportsbook in Iowa

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A couple of weeks after launching Bally Bet in Colorado, Bally’s Interactive announced the beta launch of its mobile sportsbook in Iowa. This move expands the sports betting platform's presence in the United States.

Bally Bet, which offers sports betting fans access to a variety of unique and innovative features, includes betting options for all major sports, exclusive in-app parlay games and integrated social features. In addition, Bally Bet users are able to earn points betting on sports that they can redeem for gaming, dining, retail and other amenities at all of Bally's casinos nationwide via the company's Bally Rewards loyalty program. This expansion also provides Bally's with additional exposure on Sinclair Broadcast Group's local CBS and Fox television affiliates in Iowa. "As a state that has embraced legalized sports betting since 2019, Iowa was an attractive market for Bally Bet. We look forward to integrating Bally's into Sinclair's broadcast and digital programming in Iowa, providing Iowa sports fans with an engaging and creative sports betting experience, and continuing our work towards solidifying Bally's as a leading retail sportsbook brand with the third greatest reach in terms of U.S. legalized market access”, said Adi Dhandhania, Bally's Corporation's Senior Vice President, Strategy and Interactive.

The Iowa beta launch will focus on the deployment, testing and refinement of the Bally Bet app, following the same path than in Colorado. Bally Bet’s mobile sportsbooks are expected to be launched in two additional markets in 2021, with subsequent launches set to occur in 2022.