Bally's Corporation enters mobile's sports betting market in Colorado

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Bally’s Corporation, which owns and manages 12 casinos across eight states, a horse racetrack and 13 authorized OTB licenses in Colorado, has launched the beta version of its mobile sportsbook, Bally Bet, in Colorado. This mobile sportsbook will offer the Centennial State’s sports betting fans a variety of innovative features. The beta launch will focus on “the deployment, testing and refinement of the Bally Bet app and its content”.

The new app, which is available for download on both iOS and Android and on ballybet.com, includes, among other features, betting options for all of the biggest sports, exclusive in-app parlay games and integrated social features. Furthermore, the Bally Bet’s users will earn points betting on sports that they will be able to redeem for gaming, dining, retail and other amenities at Bally’s Golden Gates, Golden Gulch and Mardi Gras Casinos and at all of the other U.S. Bally’s casinos once its new rewards program is unveiled this summer.

“Bally Bet is the culmination of a tremendous amount of hard work by both the Bally’s and Bet.Works teams, and represents a key component of Bally’s long-term growth and diversification strategy. This launch is just the beginning of what Bally’s has in store for the sportsbook market”, said David Wang, Founder and CEO of Bet.Works, who will become Bally’s Interactive’s CEO once the company closes its acquisition of premier U.S. regulated sportsbook technology platform Bet.Works.

“We are excited to provide sports fans across Colorado with a new and innovative way to engage with their favorite sports and teams, and are confident that the Bally Bet sportsbook will provide those fans the same unique and first-in-class experience that our loyal gaming customers have come to expect from our three Colorado casinos. By integrating Bally Bet will Bally Rewards, we will provide sports and gaming enthusiast with an unmatched betting experience”, added Adi Dhandhania, Senior Vice President, Strategy and Interactive at Bally’s Corporation, which intends to launch mobile sportsbook in three additional markets this year, and on more markets in 2022.