Bally's Corporation signs sports betting partnership with Nashville Predators

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By teaming up with the Nashville Predators and becoming an official sports betting partner and the official free-to-play partner of the Nashville Predators and Bridgestone Arena, Bally’s Corporation has signed its first partnership with an NFL franchise and Tennessee sports team.

"The Nashville Predators occupy a special place in sports fans' hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere. It will be a great venue in which to market our brand, especially when combined with Predators game broadcasts on Bally Sports South," said Adi Dhandhania, Chief Operating Officer of Bally Interactive, the company's digital division. Bally’s will soon launch Smashville Selector, an engaging and free-to-play game, which will challenge fans to correctly answer questions ahead of select Predators games.

The partnership, which runs through 2025, will also grant Nashville Predators intellectual property rights to Bally's, as well as provide Bally's with access to team logos, marks and certain content rights.

"From the moment sports betting launched in Tennessee, we've wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love," Predators Executive Vice President and Chief Revenue Officer Chris Junghans said. "We've found just that with Bally's Corporation and Bally Bet, who we're thrilled to welcome to the pro sports landscape in our state for the first time. Bally's unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer. "