Kindred pursues expansion in North America

This article is dated October 24, 2022, content related to promotions is no longer valid. Any promotion described below has expired.

Kindred Group continues its expansion in North America by signing a partnership with the Swinomish Tribe at their Swinomish Casino & Lodge in Anacortes, Washington for its sports betting brand Unibet. The initial phase of the strategic agreement covers six years, with a five-year right to extend.

Under the terms of the agreement, Kindred will launch the Unibet & Swinomish Sportsbook at Swinomish Casino & Lodge in Anacortes pending licensure and regulatory approvals. Once operational, Washington will be the seventh state in which Unibet is live with its sportsbook product in the country.

“We are very excited to expand our footprint in the US, and to do so together with the Swinomish tribe. The opening of the Sportsbook Lounge at the Swinomish Casino and Lodge will allow us to offer best in class sports betting experience”, said Manuel Stan, Senior Vice President of North America Kindred Group. Following this deal, the company will continue to invest in growing its US operations where market conditions support a sustainable business model.