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Mobile sports betting app ZenSports has received its non-restricted gaming license from the Nevada Gaming Control Board, which will allow the company to exercise its option for the Big Wheel Casino that it obtained from Strategic Gaming Management last year and begin operating its sports betting platform at the Big Wheel Casino pending final technical certification.
The license will also allow ZenSports to exercise its option with Strategic Gaming Management to take over the sports book at Baldini's and operate ZenSports from that location. And to pursue additional sports betting locations and expand throughout Nevada as the company grows.
"It's not easy to get licensed in Nevada, and Nevada is the gold standard for licensing throughout the world. ZenSports and its key employees, including myself, just went through the most rigorous set of investigations that exists out there. This puts us in a great position to be able to get licensed in other states throughout the U.S. as we grow and expand. It's also a huge win for the state of Nevada because they're getting an innovative, hard-working company that is looking to grow and become an integral part of the Nevada gaming ecosystem for many years to come”, commented ZenSports Co-Founder & CEO, Mark Thomas. To begin with, ZenSports will only offer its sports book and fiat funding options within Nevada. However, the company will seek approval for its peer-to-peer and cryptocurrency features in early 2022.
"We wanted to get into the Nevada market as soon as possible and not wait for additional approvals of our peer-to-peer and cryptocurrency features. Even just our sports book and fiat solutions offer a better user experience and performance than our competitors, so we're confident we can win on those features alone. And then once our peer-to-peer and cryptocurrency features are approved in Nevada, which we expect in early 2022, then it will be all the more rewarding for our Nevada customers to have the best sports betting experience possible”, he added. As part of ZenSports' strategy to focus and expand within the U.S. market, the company decided earlier this year to cease its international operations.
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