WynnBET signs multi-year sponsorship with Detroit Lions
July 20, 2021
WynnBET has announced its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions that makes Wynn Resorts’ mobile sports betting app an official sportsbook and gaming partner of the team and house the "WynnBET Sports Bar at Ford Field”, which is set to open this season for fans 21+. It will give Lions fans access to brand ambassadors, live betting lines, food and drinks as part of the overall WynnBET onsite experience.
Under the terms of the agreement, WynnBET will have access to significant digital and traditional media assets and have visibility on the Lions' mobile app, social media accounts, preseason TV broadcast, regular-season pregame TV programming and in-game radio broadcasts. In addition, WynnBET will be the presenting sponsor of a 'Free To Play' game on the Lions' mobile app. It will also have a large presence outside of Ford Field on football gamedays, giving fans opportunities to win fun prizes during Lions Pride Plaza pre-game festivities.