Steve Aoki becomes official brand ambassador of DraftKings Marketplace

This article is dated September 12, 2022, content related to promotions is no longer valid. Any promotion described below has expired.

Steve Aoki has been named official brand ambassador of DraftKings Marketplace. The two-time Grammy-nominated DJ and producer will support DraftKings’ Web3 efforts, with an emphasis on the Reignmakers franchise, an NFT-based fantasy sports series where players will be able to build a collection of NFT player cards with which they can draft a lineup for use in fantasy sports-style games.

As part of the strategic relationship, Steve Aoki will collaborate on and promote digital collectibles that are exclusive to DraftKings Marketplace, which are intended to represent its interests and focus on the intersection of sports, entertainment and culture. The first collection, the Aoki 2022 All-Star Access Pass, is slated to drop on September 14. Customers who purchase the collection will receive special access to private Reignmakers Football contests during the 2022 professional football season. “Steve Aoki is globally recognized for his contributions to the music industry and more recently, for his involvement with digital collectibles. I am excited to welcome him to the DraftKings family,” said Matt Kalish, DraftKings co-founder and president, DraftKings North America. “Having him on board will provide us with a refreshing perspective for future, community-driven projects, and I look forward to bringing new experiences to our customers and to Steve’s fans.”

DraftKings and Steve Aoki will also collaborate to develop NFT collections that feature DraftKings-specific utility. Additionally, DraftKings Marketplace customers who purchase Aoki’s collections will be eligible for special prizes, including VIP events hosted by DraftKings and tickets to Aoki’s future shows. "I am excited to be working with DraftKings to build out the next generation of fantasy sports,” said Aoki. “Through Reignmakers Football, DraftKings customers can have ownership of their rosters in an innovative way that Web3 can provide."