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This article is dated September 1, 2023, content related to promotions is no longer valid. Any promotion described below has expired.

When word went earlier this summer that the Kentucky legislature had passed sports betting legislation, the excitement in the state was electric. It was enough to pique the interest of America's top retail and mobile sports betting operators.

Almost immediately, top operators went to work jockeying for positions as a particular race track's licensed sports betting operator. It should come as no surprise that the legislature earmarked the Kentucky Horse Commission to oversee regulatory responsibilities over the sports betting community in the state.

The first three operators to be approved for licenses were bet365, DraftKings, and Fanduel. It's noteworthy that after receiving their licenses, each of these operators was allowed to begin pre-registering new customers for a likely sports betting launch around the start of the NFL regular season. That gets underway on September 7, 2023, as the Houston Texans face off against the Super Bowl champ Kansas City Chiefs.bet365

BetMGM Joins the Fray

The fact other operators have begun registering new customers has created a sense of urgency among operators that want part of the Kentucky sports betting pie. That includes BetMGM, generally considered one of the best retail/mobile sports betting operators in the U.S.

BetMGM has successfully joined the KY sports betting community by securing its operating license. Wasting no time, they have already opened their mobile site and started the pre-registration process. They are also offering a special sign-up bonus during the pre-registration period. The Welcome bonus for pre-registered customers works as follows:

After completing the registration process, new customers become eligible to receive a bonus sports bet with a wagering value of $100. The bonus will be awarded to qualified bonus recipients on the day the BetMGM app goes live. Note: New customers who have already registered with BetMGM in other states will not be eligible to receive this offer. To register in Kentucky, new customers must be at least 21 years of age and present in the state when actually completing the registration process. They will also need to provide the following information

• Full legal name
  
• Legal physical address for the mailing of tax documents
  
• Taxpayer ID number (Social Security #)
  
• Legitimate email address
  

What the Competition is offering

As indicated above, the three (3) top sports betting operators have already gotten the jump on BetMGM, an uncommon occurrence. With that said, the hustle for new customers usually boils down to welcome offers. Here is what the other three (3) operators are offering to pre-registered customers:

• bet365 - During the Detroit Lions versus Green Bay Packers game on Sept.28, customers will get a $10 bonus for each TD scored up to a max of $50
  
• DraftKIngs - eight (8) bonus bet vouchers worth $25 each on launch day
  
• Fanduel - Bonus bet vouchers worth a total of $100, plus a $100 digital credit for an NFL Sunday Ticket subscription
  

Again, the Kentucky Horse Racing Commission is looking at giving licensed sports betting operators the green light to start taking bets on or around Sept. 7,