PointsBet signs partnership with Troon

This article is dated January 24, 2022, content related to promotions is no longer valid. Any promotion described below has expired.

PointsBet has signed a partnership with Troon, the leader in providing golf and club-related leisure and hospitality services, that makes PointsBet the Official and Exclusive Sports Betting Partner of Troon. A first in the industry.

After launching in the United States in New Jersey in January 2019, PointsBet currently operates its sports betting product in Colorado, Illinois, Indiana, Iowa, Michigan, Virginia and West Virginia, with online casinos in Michigan and New Jersey and anticipates beginning operations in Maryland and New York in the near future.

Under the terms of the deal, PointsBet is granted category exclusivity across Troon's media channels to include digital marketing via web, social, print assets as well as sponsorship of the category leading Troon App. It will also have the opportunity to conduct high brand visibility actions at participating Troon-managed facilities, including exclusive odds integrations, and will be unveiling exciting golf-centric collaborations that will reward PointsBet users with golf opportunities at Troon locations throughout the country. Furthermore, PointsBet VIP customers will also be able to access hospitality and events at Troon-managed facilities in addition to hosting the soon-to-be-announced PointsBet Cup. 

"Between our partnership with NBC Sports, The Golf Channel and PGA TOUR, PointsBet has shown a commitment to the sport of golf through investment of our brand in the space," said Eric Foote, PointsBet Chief Commercial Officer. "As PointsBet continues to amplify its presence in the game, we were looking to partner with an established operator that shares our corporate values and commitment to customers. This partnership with Troon helps take our connection to golfers to the next level, providing us with visibility across Troon's unmatched portfolio of properties and multimedia platforms." 

"PointsBet is a leader in the online gaming space with innovative technology that helps drive the consumer experience," said Scott Van Newkirk, chief development officer at Troon. "We know many members and guests who enjoy our Troon-managed facilities are passionate about sports and gaming. We're excited to see our partnership with PointsBet grow as gaming opportunities increase across the country."