PointsBet launches new ad spots with Drew Brees

This article is dated December 2, 2021, content related to promotions is no longer valid. Any promotion described below has expired.

PointsBet has launched two new ad spots, “Marlin” and “Rocket” featuring NFL all-time great and future Hall of Famer Drew Brees as part of the Live Your Bet Life campaign. These two spots created in partnership with brand consultancy and marketing innovations company Troika Media Group, are part of a 360-degree campaign, including broadcast, digital, social, out-of-home, and in-stadium.

“Marlin” and “Rocket”, which follow the release of “Mountain” in October, offer a glimpse at Drew Brees and his crew living their “bet life” on imaginary adventures while celebrating real in-game wins on the PointsBet app. The spots will air nationally and in markets where PointsBet is available to users. The Live Your Bet Life campaign highlights PointsBet's market-leading technology infrastructure, category-leading in-game betting capabilities, and strategic approach to the competitive sports betting space.

"Credit to the team behind these ads for focusing on our consumer needs and reflecting them within. They personify the heightened experience our users feel within the app and our in-play product, compared to the countless promotions and clutter we are currently seeing in the space," said PointsBet USA CMO Kyle Christensen. "In-play betting is poised to dominate sports betting in the U.S., and the company with the fastest and most dynamic experience will lead the space. The PointsBet app is the gold standard, and we are just scratching the surface of what's to come with our live market betting options. PointsBet is the place for everyone to Live Your Bet Life."