PointsBet joins Austin FC as Founding Partner

PointsBet and Austin FC, which is currently competing in its inaugural Major League Soccer (MLS) season, have announced an agreement granting PointsBet rights as a Founding Partner of Austin FC. The long-term, exclusive sponsorship agreement spans the emerging gaming category, including retail and online sports betting, daily fantasy, and free-to-play games.

As a Founding Partner and as the Club’s Exclusive and Official Sports Betting Partner, PointsBet will receive brand integration at Austin FC’s new Q2 stadium and has secured entitlement to the "PointsBet Sports Bar”, which currently operates as a public bar during Q2 Stadium ticketed events and is available to anyone with a match ticket. PointsBet will also receive full usage of Austin FC IP, marks, and logos, in addition to various sponsorship opportunities and brand visibility across multiple linear and digital assets. The two sides will collaborate on giveaways, promotional sweepstakes, and events throughout the term of the partnership. PointsBet and Austin FC will activate together in both English and Spanish, as PointsBet's ownership of its technology platform allows the company to be the only sportsbook with deep Spanish language functionality.

 "As the city's only major league sports team, Austin FC has excited global soccer fans and is setting a new standard for what it means to deliver for their supporters and their community by putting a laser-focus on experience. That's exactly what we're doing in the sports betting industry, and we simply couldn't be more thrilled to align with the club in its inaugural season as a Founding Partner," said Johnny Aitken, CEO of PointsBet USA. "We look forward to a future when our groundbreaking technology will be in the hands of Austin FC's passionate and tech savvy fanbase." Both partners will also work together on best-in-class practices to protect the integrity of Austin FC and MLS matches.

Though sports betting is not yet available in the state of Texas, those interested in PointsBet can currently participate in the "Lone Star Pick'Em" free-to-play contest courtesy of NBC Sports – PointsBet's official sports betting partner.