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Five Florida pari-mutuels have signed marketing agreements with the Seminole Tribe of Florida in preparation for the launch of sports betting in the state : Palm Beach Kennel Club, West Palm Beach; Hialeah Park Casino, Hialeah; Ocala Gainesville Poker and Ocala Breeder's Sales Company, Ocala; Tampa Bay Downs, Tampa and TGT Poker & Racebook, Tampa.
The five pari-mutuels will market the sportsbook at their facilities and to their customers and in return earn 60 percent of the profits that are generated from their marketing efforts. Additional marketing agreements with Florida pari-mutuels are expected to be announced soon.
"Today's announcement follows through on the Tribe's commitment to include pari-mutuel marketing partners in Florida sports betting. They are an important component for the coming launch of sports betting throughout the state of Florida," said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, which is owned by the Seminole Tribe. "We have already exceeded the Compact's requirement for a minimum of three pari-mutuel agreements and we look forward to developing more relationships with pari-mutuels around Florida."
Hard Rock Sportsbook is building on the legacy of the Hard Rock brand in Florida, where its two flagship hotel-casino complexes are located. Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood are preparing for the launch of retail sports betting, which will also be available at four more Seminole Casinos located in Immokalee, Brighton, Coconut Creek and Hollywood.
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