DraftKings signs expanded multiyear agreement with NBA

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DraftKings has signed an expanded multiyear agreement with the National Basketball Association (NBA), which makes the sports technology and entertainment company a co-official sports betting partner of the league. The agreement grants DraftKings expansive NBA rights and assets to integrate within its products and promotional offerings.

DraftKings initially became an Authorized Gaming Operator (AGO) of the NBA in 2019. Since then, the two organizations have collaborated to deliver fan-first content and product experiences. With this expanded agreement, DraftKings will now become the exclusive presenting sponsor of NBABet Stream, the league’s betting-focused telecast that is distributed via NBA League Pass and the NBA TV app. “The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant reengagement along with healthy new betting activity across all of our states,” said Ezra Kucharz, Chief Business Officer at DraftKings. “All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we are pleased to continuously collaborate with the league on new fan-centric platforms like our NBABet Stream integration.”

“DraftKings has demonstrated a clear commitment to strategically investing at the intersection of betting and content. We are excited to be expanding our relationship to include content initiatives like NBABet Stream to engage NBA fans in unique ways”, said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA.