DraftKings launches Practice Safe Bets advertising campaign

This article is dated September 12, 2022, content related to promotions is no longer valid. Any promotion described below has expired.

DraftKings has announced its newest responsible gaming initiative – the Practice Safe Bets advertising campaign, which includes two commercials – the first featuring professional wrestler The Miz and the second featuring legendary skateboarder Tony Hawk – that emphasize the importance of engaging in responsible gaming, including setting limits on play by using the responsible gaming tools available on the DraftKings app. The spots will air in radio and TV markets across the U.S., as well as on DraftKings’ various social media channels.

“Responsible gaming advertising is a tremendous opportunity to reach DraftKings players in a fun and educational way,” said Stephanie Sherman, DraftKings Chief Marketing Officer. “We chose The Miz and Tony Hawk for the Practice Safe Bets campaign because of their extensive fan bases and because their personalities will break through the noise to reinforce why using responsible gaming tools is so important.” Inspired, in part, by the 1990s-era “The More You Know” public service announcements, the advertising spots are infused with retro costumes and backgrounds. In particular, Tony Hawk wears a helmet and kneepads, lending an analogy to the deposit and time limits available on the DraftKings app, while The Miz, clad in a metallic costume, exudes a “cool factor” and makes the point that it’s “cool to cool-off” from betting.

Through its S.E.R.V.E.S. (Service, Equity, Responsible Gaming, Vitality, Entrepreneurship, and Sports) corporate social responsibility program, DraftKings’ focus is to foster responsible gaming and safer play through technology, staff training, education and resources for consumers, collaboration with not-for-profits and external stakeholders, and through the support of evidence-based research.

During Responsible Gaming Education Month this September, DraftKings will also be offering a free-to-play pool, which will allow eligible customers to test their knowledge of responsible gaming and check their answers on the DraftKings online Safer Play Portal, available at dksaferplay.com.