Caesars Entertainment signs multi-year partnership with LSU Athletics

Caesars Entertainment and Louisiana State University (LSU) have signed a multi-year partnership that makes Caesars Sportsbook the exclusive gaming and sportsbook partner of the LSU’s athletic department. It’s the first time ever a perennial powerhouse in college athletics is naming an official sportsbook partner.

This partnership focuses on unique alumni and fan engagement opportunities while expanding responsible sports gaming and education. “LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics”, said Chris Holdren, Co-President of Caesars Digital. "We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that."  

As part of the deal, Caesars Sportsbook will receive a multitude of marketing and sponsorship assets from LSU Athletics including naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout Tiger Stadium, as well as additional signage at the Pete Maravich Assembly Center, Alex Box Stadium and an exclusive presence on the LSU Sports Mobile App. Broadcast and digital sponsorship rights, visibility for Caesars Sportsbook throughout all of LSU's 21 men's and women's sports programs are also included in the agreement, as well as opportunities for Caesars Sportsbook customers to attend LSU athletic events and access VIP hospitality at Tiger Stadium through their membership with Caesars Rewards. Caesars will also create an annual scholarship fund to support Louisiana-resident LSU students. The fund will benefit students pursuing majors in sports administration, commerce and leadership, paving the way for future Tigers in the industry. Once sports betting launches in Louisiana, Tiger alumni and sports fans above the age of 21 in the state will be able to enjoy Caesars Sportsbook's product offerings.