Betfred signs multi-year partnership with Loudoun United FC

Betfred USA Sports has signed a multi-year partnership with Loudoun United FC ahead of its launch in Virginia. Under the terms of the agreement, Betfred is now the team's official sports betting partner and will also be the back-of-jersey sponsor for the Red-and-White home and away kits beginning with the 2023 USL Championship Season with additional brand integrations planned as the season nears.

"Betfred has a long history of successful sponsorships of soccer clubs in the UK, and we couldn't be more excited to enter into our first partnership in the US with Loudoun United," said Bryan Bennett, COO of Betfred USA Sports. "The club has built a solid foundation over the last four years, and we look forward to a long partnership to build the Loudoun United fanbase and Betfred Sportsbook in Virginia over the coming years." Betfred USA Sports is currently operating in eight states including Virginia, with upcoming launches in Ohio and Nevada coming soon pending regulatory approval. The Betfred Sportsbook mobile betting product will be formally launched in early 2023.

"Our partnership with Betfred enables us to enhance the fan experience and helps provide additional opportunities to engage with our ever-growing Red-and-White Community," said Doug Raftery, Loudoun United FC Executive Business Officer. "We look forward to working with Betfred to create a great environment on and off the field for seasons to come."