Unibet partners with NFL Pittsburgh Steelers

This article is dated August 13, 2021, content related to promotions is no longer valid. Any promotion described below has expired.

Unibet has increased its presence in football by becoming an Official Sportsbook Partner of NFL Pittsburgh Steelers. This second partnership with an NFL team, which will enhance the club’s fan experience both at home and in the stadium, will include robust digital collaboration across social media channels and sweepstakes for fans to enter.

Under the terms of the agreement, the two partners will also work together to support the local community. And to increase the engagement among the Steelers fanbase on gamedays, there will be an opportunity to engage with Steelers Legends at the new Unibet Tailgate zone outside the stadium. The Pittsburgh Steelers and Unibet will also work together to bring a unique, Steelers themed, casino game to the consumers. The game will be available exclusively at Unibet PA casino app later this year.

“We are excited to partner up with one of the most beloved professional sports franchises. With a great history and bright future ahead, the Steelers have incredibly passionate and engaged fans. This is an exciting step in Western Pennsylvania for us. With this partnership we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighboring States”, says Manuel Stan SVP, US Kindred Group. Ryan Huzjak, Vice President of Sales and Marketing of Steelers, added: “We are excited to welcome Unibet to the Steelers family. This partnership will provide brand new opportunities for Steelers Nation, both on gamedays at Heinz Field and throughout the season. We are looking forward to bringing these enhancements to our fans”.