Unibet launches mobile sportsbook in Iowa

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Unibet continues its expansion in the U.S. and established its position in the Midwest by launching mobile sportsbook in Iowa. This move marks Kindred’s second launch as part of its multi-state ten-year partnership with Caesars signed in 2020, with an option of extending for two additional five-year periods.

Unibet’s launch in Iowa is aligned with the start of the football season, the most exciting time of the year for bettors and football fans alike. It will put Unibet in a great position to capture the expected surge in demand triggered by the start of both pro and college football seasons. “We are truly excited to expand our Midwest footprint via the multistate agreement with Caesars Interactive Entertainment and bring a top sports betting offering to the Iowa customers,” said Manuel Stan, SVP Kindred US. “The Iowans’ passion for football is unparalleled and we are confident we can bring an exciting product just in time for the start of the Football season. From Iowa’s biggest rivalries between the two home college teams, Cyclones and Hawkeyes, to the anticipation of its bordering state, Kansas City’s journey to the Super Bowl - we are expecting an increasing interest from returning customers as well as newly acquired customers”, he added. The Iowa Sportsbook app will be available both in Apple Store and Google Play Store.

Iowa is Kindred’s fifth state after successful launches in New Jersey, Pennsylvania, Indiana and Virginia. The next important launch will be Arizona which is expected to go live soon as Unibet’s sixth state in the US. The Group has conditional market access in California, Illinois, Ohio and three additional states.