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SuperBook Sports has signed a sponsorship agreement with lightweight Michael Chandler, who is scheduled to fight Justin Gaethje on November 6 in New York City. The fight is open to bets on the SuperBook app or website to UFC fans based in Colorado, Nevada and New Jersey. This deal is the first one the company is signing with an active professional athlete.
"Our partnership with a talented fighter like Michael Chandler really shows the commitment of SuperBook Sports to UFC fans around the world," SuperBook Head of Marketing Kristin Mackey said. "And with our $5 knockout special, this shows that SuperBook is the best place in the world to place your UFC bets."
"SuperBook Sports is a great partner and they're authentic like me. I want my fans and followers to be SuperBook customers," added Michael Chandler, who became a three-time Bellator Lightweight Champion before joining UFC in 2020. "In the crowded world of sports gambling they're the most proven and trusted brand in the industry." As part of the agreement, Michael Chandler will mention his sponsor several times on social media this week to his over one million followers on Twitter and Instagram. He has also done a long interview with Ron Kruck of SuperBook Sports that will be posted this week.
February 2, 2026 — In the face of federal indictments related to NCAA BB game fixing, State regulators around the nation are giving extra scrutiny to the allowing of proposition bets on college sports. Indeed, regulato...
February 6, 2026 — As U.S. online gamblers keep flocking to their favorite offshore online gambling sites, it's becoming clearer to lawmakers across the nation that the people are going to do what they want to do. If ...
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November 24, 2025 — DraftKings and FanDuel are arguably two of the most powerful voices in the U.S. online gambling market. It's very meaningful that both companies have announced that they are breaking their connectio...
June 5, 2026 — In May, it was announced that the New Jersey Assembly was considering a bill that would restrict online Micro-Betting. That bill (Assembly Bill A3258) has now successfully cleared the Tourism, Gamin...
May 27, 2026 — The U.S. retail and online sports betting industry is finally reaching the point of maturity. At the state level, many states are beginning to assess how the industry is holding up. That is causing ...
May 5, 2026 — Hopes were high when sports betting formally launched in Arkansas in March 2026. It was at that time that the state joined the ranks of some 33-34 other states that had already approved such sports ...
April 29, 2026 — After letting the sports betting industry run for the better part of three years, Colorado lawmakers have been considering changes to the state's sports betting rules. It's being done to fill some g...
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