Shaquille O'Neal becomes WynnBET's app brand ambassador

Professional Basketball legend Shaquille O’Neal will become WynnBET’s app new brand ambassador. A part of the category exclusive partnership, the entrepreneur will provide his expertise to Wynn Resorts’ mobile sports betting app as a strategic consultant. Through the long-term partnership, he will will be featured prominently in WynnBET's advertising campaigns across TV, digital and print.

Under the terms of the agreement, he will also attend in-person fan-facing events, create original content with WynnBET and interact as a guest with company media partners such as Blue Wire Podcasts, Cumulus Media and Minute Media. O'Neal will also be launching 'ShaqPot,' a Free To Play (FTP) game housed inside the WynnBET app. To comply with NBA rules, Shaquille will be selling his ownership stake in the Sacramento Kings.

"Shaquille O'Neal has been a great friend of Wynn Las Vegas for many years, and we are thrilled to expand our relationship with him through a partnership with WynnBET," Wynn Interactive CEO Craig Billings said. "A successful businessman, NBA legend and one of the most well-known personalities in sports media, we believe our players will enjoy interacting with him through the WynnBET app and are excited to feature Shaq in our advertising campaign set to debut later this summer”, he added. "I love working with my friends at Wynn Resorts and I am so excited to take WynnBET to new heights. Mobile sports betting is having a major moment, and I believe that WynnBET will be a powerful force in the industry", commented Shaquille O’Neal.