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PointsBet has launched its mobile app and digital sports betting product in Pennsylvania, which become the 10th operational state for PointsBet's premium sports betting product, following successful launches in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, Virginia and New York.
PointsBet Pennsylvania was awarded sports wagering and interactive gaming operator licenses by the Pennsylvania Gaming Control Board in January. "Pennsylvania ranks as one of the top five sports betting markets in the U.S. and is supported by forward-thinking leaders at the state's Gaming Control Board. We appreciate the opportunity to bring the fastest online sports betting product and an unrivalled in-game betting experience to the fans of Pennsylvania," said PointsBet USA CEO Johnny Aitken. "PointsBet is the best in the business, and it's exciting to be able to bring the top-rated sports betting app to Pennsylvania, especially the enthusiastic and supportive fans in Philadelphia”, added PointsBet brand ambassador Allen Iverson. "I know speed and agility, and PointsBet's superior technology and live same game parlay capabilities for NBA and NFL games are where it's at."
As the official, exclusive sports betting partner of NBC Sports, it will utilize its partner television and digital assets to promote the PointsBet brand in Pennsylvania, where the Comcast Corporation is headquartered. "The NBC Sports portfolio, and more specifically NBC Philadelphia, plays a crucial role in the PointsBet team's ability to build the brand and penetrate the Pennsylvania market, commented PointsBet USA Chief Marketing Officer Kyle Christensen. “This has been a great partnership thus far and we are thrilled to continue collaborating. Leveraging NBC’s reach and our superior technology creates an unmatched betting experience and separates ourselves from the pack”.
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