PointsBet USA signs multi-year partnership with University of Maryland Athletics

PointsBet USA, which gained access to the Maryland market through an agreement with the revered Riverboat on the Potomac, has signed a multi-year partnership with Maryland Sports Properties, a Playfly Sports property.

The agreement, which is the first sports betting partnership within the Big Ten Conference, will feature fan-facing in-game and campus activations in and around Maryland's XFINITY Center and Capital One Field at Maryland Stadium. It will also include strategic responsible and problem gambling education to Maryland staff, students, and fans and a philanthropic component.

"Investing in the University of Maryland athletics program expands our ability to impact local communities and the greater DMV region while also connecting PointsBet with alumni that remain actively involved in reverence to their alma mater," said PointsBet USA CEO Johnny Aitken. "Sports betting education and safe gambling is key to our long-term strategy, as is making a tangible impact on the communities we invest in. We are proud to work with such a high-profile, storied university to further these objectives."  

The partnership between Maryland and PointsBet is the latest gaming sponsorship deal for Playfly Sports in a string of similar deals being activated for the 2021-22 academic year. In addition to in-arena activations and commercial assets, PointsBet will be featured across Maryland's digital channels and sports radio network broadcasts. "Playfly Sports is a proud partner of Maryland Athletics and we are constantly seeking innovative opportunities to engage new sponsors," commented Craig Sloan, COO at Playfly Sports Properties. "Maryland's relationship with PointsBet will elevate both brands, while strategically enhancing the rooting experience for fans, alumni and local communities."