MaximBet scores multi-year, global partnership with Nicki Minaj

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MaximBet has signed a multi-year, global partnership with rapper, entrepreneur and media mogul Nicki Minaj, who will bring her style and ethos to MaximBet to illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold. She will also work with MaximBet on merchandise, parties, partnerships, fan experiences and branding all designed to bring together entertainment, sports, celebrity and betting.

As part of the business venture, Nicki Minaj will also serve as the new creative director of Maxim magazine, special advisor to the MaximBet Board of Directors and be actively involved in the company's ambitious plans for iGaming. Her role as creative director of Maxim will enable her to influence editorial, photography, profiles, covers and future events for the publisher, which has more than 25 million digital visitors per month, a global circulation of nine million and is available on six continents and 75 countries."We are thrilled to partner with Nicki Minaj. She is an extraordinary entrepreneur and the leading artist of her generation, a combination that will be transformative for Maxim," said Sardar Biglari, editor-in-chief, Maxim.

 "Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman," commented Daniel Graetzer, CEO, MaximBet. "Her role as a strategic advisor to MaximBet will be invaluable to us. She's built one of the most powerful brands in the world, her own, and she's applying that same savvy and creativity to our lifestyle sports betting brand. I couldn't be more excited to be working with her -- she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream."

MaximBet, which claims to be the only true lifestyle sports betting brand in the industry, is currently live in the state of Colorado with market access in 11 additional U.S. States and the Canadian province of Ontario.