Gaming Innovation Group signs head of terms agreement with Crab Sports

Gaming Innovation Group (GiG) has signed a head of terms agreement with US based sports betting brand, Crab Sports, to provide its platform and Sportsbook solution in Maryland. This is the first deal in the US for the expanded offering of GiG and Sportnco. It is anticipated that the full contract will be signed in the next few months, with go live projected to be in the second half of the year.

Powered by its leading technology and flexible architecture, this turnkey solution includes the technical platform, CMS and the recently acquired Sportnco Sportsbook.
GiG and Crab Sports are excited to enter the Maryland’s market, which is expected to generate $217 m of revenue in the first year, as an aggressive challenger with a differentiated strategy. Combining a strong locally recognized brand with a quality product focused on user experience, conversion, retention, and the highest standards of responsible gaming and customer support, both companies are highly optimistic for the future of the partnership. "I am delighted to have partnered with Crab Sports. We see great potential in the Crab Sports excellent team and local approach and we see great potential in Maryland, said Richard Brown, CEO of GiG. We look forward to working closely with the Crab Sports team to maximize their potential through a successful launch. This is a proud moment for us and highlights the faith we have in the synergies between GiG and Sportnco. This type of deal is directly in our 'wheelhouse', helping challenger brands drive value and enter newly regulated markets, showcasing our product in the 'soon to be' open Maryland market."