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FanDuel, official betting operator of the PGA Tour until at least 2024, has announced a new television commercial, featuring golfers Abraham Ancer, Will Zalatoris, Harold Varner III, and current FanDuel PGA TOUR partner, Jordan Spieth. The spot will launch during this week's U.S Open and air through February 2023.
The spot highlights FanDuel's continued growth with the PGA TOUR relationship, leaning into FanDuel's commitment to talent. In addition to appearing in FanDuel's new commercial, the golf players will partner with FanDuel on social media support, which will include odds boosts and content surrounding FanDuel Free-to-Play initiatives. As part of the partnership, FanDuel will also have access to the players' names and likenesses. "Golf continues to be one of the fastest-growing sports on our platform and, as we greatly value our partnership with the PGA TOUR, we are excited to grow our PGA TOUR program," said Mike Raffensperger, CMO of FanDuel Group. "Jordan has already been a fantastic partner and we look forward to expanding our golf ambassador roster with the addition of Abe Ancer, Will Zalatoris, and Harold Varner III."
In August 2021, FanDuel announced an exclusive, multi-year partnership with Jordan Spieth making FanDuel the exclusive sports betting and daily fantasy provider of Spieth. Lastly, in January 2021, FanDuel announced it will begin providing real-time highlights of PGA TOUR golf events to FanDuel Sportsbook app users.
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