FanDuel signs multi-year partnership with Buffalo Bills

FanDuel Group has signed a multi-year partnership with the Buffalo Bill, which makes the sports-tech entertainment company an official mobile sports betting partner of the Buffalo Bills, property of Pegula Sports & Entertainment.

As part of the agreement, FanDuel will be able to use official Buffalo Bills’ marks and logos, and will also gain access to a range of media assets, including TV and radio spots to engage Bills fans and in-game signage and activations at Highmark Stadium. Furthermore, FanDuel will be the presenting sponsor of the Buffalo Bills-themed Podcast, “Bills by the Numbers”, hosted by Steve Tasker and Chris Brown, discussing team updates and key fantasy matchups.

"The Bills take pride in being a culture that is built on genuine connection with their fans, and we  are absurdly fan-focused at FanDuel, making this a natural collaboration," said Mike Raffensperger, CMO of FanDuel Group. "As we prepare to bring America's #1 sportsbook to New York state, we will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports." "FanDuel has built a strong reputation as a premier sports betting destination for sports fans," added Dan Misko, Pegula Sports & Entertainment Sr. Vice President of Business Development. "The ways they reach people through engaging and entertaining content is innovative and aligns with how we think about connecting with our fans. We're very excited for all this partnership will offer our valued fans throughout the state of New York as part of their gameday experience and look forward to working with FanDuel for many years to come."