FanDuel named official sports betting partner of Buffalo Sabres

FanDuel and the Buffalo Sabres have signed a multi-year partnership, making it an official sports betting partner of the club and giving it the exclusive rights to include branding, sports betting odds, and promotions during Sabres broadcasts.

As part of the deal, FanDuel will receive end-to-end broadcast integration exclusivity in all phases of Sabres broadcasts, including pregame, in-game, intermissions, and postgame. FanDuel will also have the right to use official Sabres marks and logos in marketing and in-arena signage for all Sabres home games as part of the partnership. "On the heels of bringing America's #1 Sportsbook to the great state of New York, we're excited to partner with the Sabres to infuse sports betting content into the hockey viewing experience," said Mike Raffensperger, CMO of FanDuel Group. "This is just the beginning for New York sports fans, and partnering with a fellow leader in the sports and entertainment industry lets us collaborate to take things to the next level."

"We're proud to expand our relationship with FanDuel and extend its engaging content to Sabres fans," added Dan Misko, Pegula Sports & Entertainment Sr., Vice President of Business Development. "FanDuel has built a strong reputation as a premier sports betting destination for sports fans, and we're very excited for all that this partnership will offer our valued fans throughout the state of New York. We look forward to working with FanDuel for many years to come."