FanDuel launches new ad campaign with Charles Barkley

This article is dated April 12, 2023, content related to promotions is no longer valid. Any promotion described below has expired.

FanDuel, an official sports betting partner of the NBA, has launched “Think Like of Player”, a new ad campaign for the NBA playoffs that utilizes deepfake technology
to bring back NBA Analyst and legend Charles Barkley. The spots will kick off during the play-in tournament, airing throughout the conference finals, with the final spot going live during the finals.

In partnership with Charles Barkley, "Think Like a Player" will introduce the world to a deepfake-generated version of a young Barkley from the 1990's, dubbed "Young Chuck." Charles Barkley will encourage FanDuel users to think like a player when placing wagers on the platform, recruiting his younger self to help fans understand how they can create exciting Same Game Parlays on their favorite players. FanDuel will offer all customers unique betting markets and new customers a special signup offer. "We're excited to tap into the energy of the NBA playoffs as well as the fanhood for Charles," said FanDuel's EVP of Marketing, Andrew Sneyd. "This campaign will not only cement FanDuel's place in the conversation of brands that are adding to the sports experience but continue to give us the opportunity to flex our creative muscle and demonstrate how we're reaching our target audience in unique ways."