FanDuel extends partnership with WNBA

This article is dated September 12, 2022, content related to promotions is no longer valid. Any promotion described below has expired.

FanDuel and the Women’s National Basketball Association (WNBA) have signed a multiyear partnership extension, making FanDuel an Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA. The new deal has been signed five years after FanDuel initially partnered with the WNBA, which marked the company's first partnership with a women's professional sports league and the first major fantasy operator to launch a WNBA game.

As part of the news multiyear agreement, FanDuel will have the ability to leverage WNBA marks across its gaming platforms, as well as activate around retail and online sports betting. The company will also engage with fans through WNBA themed free-to-play games. In future seasons, FanDuel betting odds will also be featured on WNBA digital channels on select pages. In addition, the two partners will collaborate on responsible gaming and best-in-class practices to protect the integrity of WNBA games. "FanDuel has made a concerted effort to support sports equity," said Amy Howe, CEO of FanDuel Group. "We are tangibly acting to elevate female athletes and one important way to do that is growing strategic partnerships with an organization that is the true pioneer in the space – the WNBA. This new deal allows FanDuel to build and promote a true sports ecosystem around women's professional basketball including highlights now on FanDuel TV." FanDuel will have a series of content integrations including highlights accessible within its sportsbook and fantasy sports platforms next season. The company will also have access to footage rights on FanDuel's owned and produced content across its various platforms including the company's recently announced television network, FanDuel TV and its new OTT network FanDuel+.

"We continue to see increased interest from a broadening fanbase in the WNBA. Fans are seeking more ways to engage with our game, and FanDuel has been a great partner in growing their offering to meet that demand, as shown by our partnership renewal," commented WNBA Commissioner Cathy Engelbert. "In the seasons ahead, we look forward to building on this strong partnership and working with FanDuel to introduce increased offerings as part of our focus on new and innovative ways to drive fan engagement and enhance the fan experience."