FaZe Clan welcomes Snoop Dog as board of directors and talent member

Faze Clan, the digitally native lifestyle and media platform rooted in gaming and youth culture, announced that Snoop Dogg will become a member of FaZe Clan's talent network and, upon closing of the previously announced business combination with B. Riley Principal 150 Merger Corp., will join its board of directors.

Snoop Dogg joins FaZe Clan's robust talent collective of gamers, creators, entertainers and eSports professionals, and will represent FaZe Clan with the official name "FaZe Snoop." As the latest talent member of FaZe Clan, he will co-create content, participate in key business initiatives, and launch merchandise with the brand while appearing across FaZe Clan's platform.

Once the merger of Faze Clan with BRPM is completed in Spring, Snoop Dogg will join the Company’s board of directors and bring his extensive entertainment industry insights and his passion for Web3, gaming and culture as FaZe Clan charts its course as a public company.

"The organic relationship between FaZe and Snoop has been building for years now, so we are thrilled to officially welcome FaZe Snoop to the family. As the original internet kid and first-generation gamer, Snoop has always understood the cultural connection between music, lifestyle and gaming," said Kai Henry, Chief Strategy Officer of FaZe Clan. "Today, Snoop is a prominent voice in the emerging Web3 community and we have exciting plans to create together in the metaverse, driving new engagement opportunities for both of our fanbases."

"It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors,'' added Snoop Dogg, Entertainment Icon. "The youth identifies with their brand and that's something my son Cordell knew, which is why he brought us together."

In addition, Snoop Dogg will also launch a community outreach program centered around charitable activities that support youth. A display of this community outreach collaboration took place during Super Bowl weekend in February, where FaZe members played in a co-branded FaZe Clan x NFL flag football game and for each team's participation, $25,000 per team was donated to youth sports. FaZe Clan's donation went to Snoop Dogg's Youth Football League.