Esports Entertainment Group to conquer New Jersey
February 23, 2021
Online gambling operator and eSports company Esports Entertainment Group has announced earlier this month that it has submitted its gaming license application with the New Jersey Division of Gaming Enforcement (NJDGE), its first of a kind in the US.
“Once approved, we believe we will be the first eSports-vertical focused sports book with a state license in the US. According to a study from data firm Interpret, over 50% of U.S. eSports fans said they are likely to engage in eSports betting so we are confident that demand will be strong. We are ready to move quickly with our eSports-focused wagering platform rollout once the DGE permits us to do so, which we expect in the second quarter this year,” commented Grant Johnson, CEO of Esports Entertainment Group. “Securing access to what is currently the largest market for sports betting in the US will provide a strong advantage as we look to expand into additional markets in the US moving forward. We look forward to updating our stakeholders on continued progress on these initiatives in the months ahead”, he continued.
This gaming application in the Garden State is a first in the US for Esports Entertainment Group. For the record, New Jersey won a U.S. Supreme Court case back in 2018 allowing all 50 states to offer legal sports betting, should they choose to do so. The Garden State quickly dominated the East Coast market and took the national lead for monthly sports wagering last August with $668 million in bets, and each month since has set a new record, with December 2020 reaching nearly $1 billion. Last December was the second straight month the Garden State topped $900 million in total sports handle.