Caesars Sportsbook, Baltimore Ravens and Horseshoe Baltimore signs sports betting partnership
September 9, 2021
Caesars Entertainment and the Baltimore Ravens have announced a multi-faceted five-year partnership with Caesars Sportsbook, becoming a premier sports betting partner of the team, while expanding upon Horseshoe Baltimore's status as the NFL team's only official casino partner. The agreement offers newly-launched Caesars Sportsbook naming rights throughout the club level of M&T Bank Stadium and additional exposure on the stadium's LED boards.
Pending regulatory approval, Caesars Sportsbook will provide Ravens fans and other sports enthusiasts a premium sports betting experience with its mobile app and at its eventual retail sportsbook, which is currently under development at Horseshoe Casino Baltimore. "We're excited to grow our strategic partnership with the Baltimore Ravens by serving as the two-time Super Bowl champions' official sports betting partner and expanding our role as the team's only casino partner," said Chris Holdren, Co-President of Caesars Digital. "This new agreement clearly establishes Caesars Sportsbook and Horseshoe Baltimore as the team's most prominent sports betting partner and provides our customers with extraordinary access to Ravens games, signature events at M&T Bank Stadium, Ravens training camp – even the team's away game trips and the Super Bowl." Caesars Sportsbook will also be the title partner on the Ravens' digital pre-game show airing live prior to each regular season home game on baltimoreravens.com, mobile app, Facebook page and other platforms. It will also serve as the title sponsor of the Flock Pick 6 game on the team's website and mobile app and will be the exclusive title sponsor of all digital content related to the NFL Draft as covered and posted on baltimoreravens.com for two weeks leading up to the draft.
The deal expands upon Horseshoe Baltimore's longstanding relationship with the team and comes as the Ravens and Horseshoe Baltimore develop a new entertainment district along the Warner Street corridor linking M&T Bank Stadium to the casino. "We are constantly exploring ways to create additional opportunities to engage with our fans and introduce our team to new audiences, while supporting the city we call home. In collaboration with Caesars and Horseshoe Baltimore, we are not only continuing to develop unique fan activations but also transforming the city's Southern Gateway into a diversified entertainment district unavailable to sports fans in other NFL markets”, said Baltimore Ravens Chief Sales Officer Kevin Rochlitz.